David Ritchie

Chief Technologist
Run The Red

David has over 12 years of professional experience in Internet application development, adopting “there must be a better way” as some sort of professional mantra. Since 2005 he has been Chief Technologist at Wellington’s Run The Red.

His mobile teeth were cut on Telecom’s enormously successful “Push The Button” campaign, which culminated in the sinking of the F69, a discarded naval frigate, off Wellington’s south coast.

Since then David has had key roles in some of the most successful mobile marketing campaigns on both sides of the Tasman, picking up a couple of awards (including a Webby) and being a finalist for TUANZ ICT Innovator of the Year for 2009. He is also New Zealand’s first dotMobi-certified mobile Internet developer, and has created a publishing system to ensure the best-possible web surfing experience for handsets regardless of capabilities. He holds a patent for authorising bill payments using text messages.

Previous to working at Run The Red, David was a senior consultant for a major international consultancy. This largely involved sitting at a desk next to the loudest photocopier you’ve ever heard.

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